Allurelle Jewellery Brand
Project Type
Jewellery Brand Identity
Digital Marketing
Graphic Design
Duration
16 Weeks (Oct - Jan 2024)
My Role
Sole Brand Designer
Software Tools
Adobe XD, Illustrator & Photoshop
Overview
The main objective of this project was to propose a new fashion brand and identity My brand was Allurelle Jewellery.
The brand offers customisable jewellery for its customers.
My Role
My role was to create a brand with its own brand identity and style. I conducted research about market competitors and had many iterations of logo designs and colour palettes. I also created packaging design mockups.
Value Proposition
Experience the versatility and uniqueness of our modular jewellery, where every piece is a reflection of your ever-evolving personality.
Our aim is to design jewellery pieces that are versatile and adaptable, enabling customers to easily modify and transform their jewellery to suit their evolving tastes and preferences. With a wide range of interchangeable components and parts, our customers can effortlessly switch up their looks.
Logo
I started with many different iterations of the logo sketch, before choosing the final logo.
Colour Scheme
Allurelle Jewellery is a brand with calm and elegant visual theme, hence the usage of cream, beige and browns. Accent colour of blush pink was included to represent the feminine vibe of the brand.
Typography
The main font for the brand is Catalina Village, and the secondary font is Futura Lt BT. Catalina Village is an elegant font which fits the brand, while Futura Lt BT is a font which is easy to read.
Card & Packaging
Brand packaging design that communicates the minimal and classic feel of Allurelle Jewellery, including gift bag, jewellery box and pouch and business card
Marketing Collaterals
Lastly, I developed the marketing collaterals for Allurelle Jewelry brand, including the Electronic Direct Mailer (EDM), Poster and Web Banner.
